
This can occur even if the information hasn’t been marked up using or submitted through Merchant Center.
Data from your website: Content on your website that’s been crawled and is related to retail may also be shown in listings and product annotations for free across Google surfaces. Other ways your product data is used in free listings To maximize your potential for exposure in free listings, it’s recommended that you submit your entire inventory in your product data feed. Any changes that need to happen with your product data will need to be done through your partner portal or discussed with your partner. If your account was created through a partner, then your product data was submitted to Merchant Center using the Content API. Under “Destinations”, select the box next to “Free listings”. If your feed is not opted in to free listings: Select the feed, then select Settings. If your feed is opted in to free listings: You'll see "Free listings" under the “Destination” column. Click Feeds to see settings for your different feeds. Click Products in the main left navigation menu. Sign in to your Merchant Center account. You can confirm by checking the destination setting of the feeds in your Merchant Center account: If you have an existing Merchant Center account with product data already uploaded, you may already be opted into free listings. When you’re creating a new Merchant Center account, you can sign up for free listings when submitting your product data. Match your product data in your Merchant Center feed with your website to ensure customers see the same information, such as prices, across both. Improve your eligibility for seller ratings by opting in to Google Customer Reviews or other third-party review services. If applicable, link your Merchant Center account to your existing Business Profile. If applicable, link your Merchant Center account with a third-party platform. Follow our SEO guidelines to improve the visibility of your website on Google and to provide a good shopper experience. It’s important to keep your account up to date and provide high-quality information so that your customers have a positive experience, as these can affect your eligibility for free listings. Note: You’re only required to set up “Shipping” settings or add shipping costs via the shipping attribute in the following countries: Australia, Austria, Belgium, Canada, Czechia, France, Germany, Ireland, Israel, Italy, Japan, Poland, South Korea, Spain, Switzerland, the Netherlands, United Kingdom, and the United States.